Why isn't Northern Arizona University mentioned in the 2011 edition of US News?

US News is a private company which makes some very arbitrary decisions based on little or no factual evidence. They could not even make a profit selling weekly print editions of their magazine. They like to be thought of as the arbiter of higher education, but they are not. The data contained in their rankings is much more useful than the actual rankings. Most top university administrations consider the US News ranking system to be inaccuarate and harmful to higher education.